Certificate in HR and Behavioural Analytics

Participants to this HR Analytics training course will receive a thorough training on the subjects covered by the training course outline with the instructor using a variety of proven adult learning teaching and facilitation techniques.

Training course methodology includes group discussion, individual and group exercises, self- report questionnaires, case studies, short instructional videos, and problem-solving activities. The instructor will give input on the topics to stimulate discussion and answer participants’ questions. 

At the end of this Certificate in HR and Behavioural Analytics training course, participants will learn to: 

• Explain the purpose and principles of HR analytics
• Identify and evaluate key HR data sources
• Apply basic statistical concepts to workforce data
• Analyse HR metrics to support evidence-based decisions
• Present analytical insight to demonstrate HR value and impact
• Explain the purpose and principles of behavioural analytics
• Differentiate behavioural analytics from traditional people analytics
• Identify behavioural data sources across HR and business systems
• Present behavioural findings clearly to senior leadership
• Apply ethical governance to behavioural analytics activity

This Gulf Rowad Certificate in HR and Behavioural Analytics training course is suitable to a wide range of HR professionals but will greatly benefit:

• HR professionals at all levels, including those new to HR analytics
• HR and L&D professionals using data to improve decision making
• HR business partners supporting strategic and workforce decisions
• OD and workforce planning specialists
• Professionals working with engagement, retention, and wellbeing data
• Individuals seeking advanced HR measurement beyond basic metrics

Organisational Impact

• Clearer evidence-based HR decision making
• Stronger workforce planning and forecasting
• Earlier identification of risk, disengagement, and wellbeing issues
• Better evaluation of leadership, management and learning impact
• Higher return on HR and L&D investment
• Greater credibility of HR insight with senior leadership

Personal Impact

• Greater confidence working with HR and behavioural data
• Stronger analytical and critical thinking skills
• Practical understanding of HR metrics, analytics, and AI insight
• Deeper understanding of workforce behaviour patterns
• Improved ability to influence senior leaders and decisions
• Enhanced career value and professional credibility