Certificate in HR and Behavioural Analytics - Virtual Learning
HR analytics and behavioural analytics together represent the next stage in HR measurement maturity. HR analytics turns people data into practical insight that improves organisational performance through evidence-based people management. Behavioural analytics goes a step further by examining the patterns of behaviour that sit behind workforce outcomes. Instead of only describing what has happened, it helps HR understand why it happened and what is likely to happen next. This shift moves HR from retrospective reporting towards more proactive and predictive decision making.
This very practical ten-day training course is designed for HR professionals with no prior knowledge of analytics or statistics. It focuses on observable behaviour drawn from HR systems, business data, and digital work patterns. Participants will learn how to measure workforce performance, wellbeing, productivity, and alignment while linking HR activity directly to organisational outcomes. The training course emphasises ethical use of data, practical application rather than complex modelling, and clearer communication of insight to senior leaders and line managers. By the end, participants will be better equipped to support workforce decisions, demonstrate both financial and social return on investment, and improve overall organisational performance.
This Gulf Rowad Certificate in HR and Behavioural Analytics training course will highlight:
Top of Form
Foundations of HR analytics and behavioural analytics
How behavioural analytics extends traditional people analytics
HR data, behavioural data sources, and key behavioural indicators
Understanding statistics and data analysis in practice
Applying AI, algorithms and LLMs to generate behavioural insight
Demonstrating value, impact, ROI, and social ROI from HR activity
Ethical governance, privacy, and trust in the use of behavioural data
5 Days
1620 Sessions
Starting from USD 2,000
Available Face to Face
Course Methodology
Participants to this HR Analytics training course will receive a thorough training on the subjects covered by the training course outline with the instructor using a variety of proven adult learning teaching and facilitation techniques.
Training course methodology includes group discussion, individual and group exercises, self- report questionnaires, case studies, short instructional videos, and problem-solving activities. The instructor will give input on the topics to stimulate discussion and answer participants’ questions.
Course Objectives
At the end of this Certificate in HR and Behavioural Analytics training course, participants will learn to:
- Explain the purpose and principles of HR analytics
- Identify and evaluate key HR data sources
- Apply basic statistical concepts to workforce data
- Analyse HR metrics to support evidence-based decisions
- Present analytical insight to demonstrate HR value and impact
- Explain the purpose and principles of behavioural analytics
- Differentiate behavioural analytics from traditional people analytics
- Identify behavioural data sources across HR and business systems
- Present behavioural findings clearly to senior leadership
- Apply ethical governance to behavioural analytics activity
Target Audience
This Gulf Rowad Certificate in HR and Behavioural Analytics training course is suitable to a wide range of HR professionals but will greatly benefit:
- HR professionals at all levels, including those new to HR analytics
- HR and L&D professionals using data to improve decision making
- HR business partners supporting strategic and workforce decisions
- OD and workforce planning specialists
- Professionals working with engagement, retention, and wellbeing data
- Individuals seeking advanced HR measurement beyond basic metrics
Target Competencies
Organisational Impact
- Clearer evidence-based HR decision making
- Stronger workforce planning and forecasting
- Earlier identification of risk, disengagement, and wellbeing issues
- Better evaluation of leadership, management and learning impact
- Higher return on HR and L&D investment
- Greater credibility of HR insight with senior leadership
Personal Impact
- Greater confidence working with HR and behavioural data
- Stronger analytical and critical thinking skills
- Practical understanding of HR metrics, analytics, and AI insight
- Deeper understanding of workforce behaviour patterns
- Improved ability to influence senior leaders and decisions
- Enhanced career value and professional credibility
Course Outline
Module I: HR Analytics
Day 1
Foundations of HR Analytics
- What HR analytics is and why it matters
- The shift from opinion to evidence-based HR
- Types of HR data and common data sources
- Assessing readiness for HR analytics
- The seven steps of the analytics process
Day 2
HR Data and Measurement
- An example of applied analytics: the Bradford Factor
- Descriptive, diagnostic, and predictive analytics explained simply
- Methods of data capture in HR analytics
- Qualitative and quantitative data
- Research or not research: the hierarchy of evidence
Day 3
Understanding HR Statistics & Data Analysis
- Probability and Significance
- Methods of data capture
- Reliability and validity explained
- Correlation versus causation and human behaviour
- Common analytical errors and misinterpretation of behaviour
Day 4
Applying HR Analytics in Practice
- AI, LLM, and HR analytics
- Learning and development metrics
- Utility analysis, cost-benefit, and ROI analysis
- Measuring engagement
- Analysing retention and turnover data
Day 5
Demonstrating Value and Impact
- Linking HR metrics to organisational performance
- Measuring the HR Departments effectiveness and impact
- Presenting analytics to senior leaders
- Ethical use of workforce data and confidentiality
- Personal action plan
Module II: Behavioural Analytics Masterclass
Day 6
Foundations of Behavioural Analytics
- From descriptive metrics to behavioural insight
- Behaviour analytics versus HR Analytics
- Why behaviour drives organisational outcomes
- Understanding observable workplace behaviour
- The behavioural analytics lifecycle
Day 7
Behavioural Data and Measurement
- Understanding behaviourally focused d data
- Where behavioural data comes from in organisations
- Communication habits and workflow behaviour
- Using grouped data to identify patterns and trends
- AI, algorithms and LLMs in behavioural analysis
Day 8
Behavioural science principles for HR
- The basics of behavioural science
- Understanding patterns rather than isolated metrics
- Cultural and organisational context in behaviour analysis
- Correlation versus causation and human behaviour
- Common analytical errors and misinterpretation of behaviour
Day 9
Applying Behavioural Analytics in Practice
- Predicting absenteeism, attrition, and retention risk
- Measuring engagement beyond survey data
- Evaluating leadership behaviour after training
- Identifying burnout and wellbeing risk factors
- Translating behavioural insight into HR interventions
Day 10
Demonstrating Value and Governance
- Linking behavioural insight to organisational performance
- Presenting behavioural insight to senior leaders
- Ethical boundaries, transparency and trust
- Data protection and responsible AI governance
- Personal action planning
2026 Schedule & Fees
Course Fees Starting From
USD
2,000
| Date | City | Language | Price | Action |
|---|---|---|---|---|
| 28 Jun - 02 Jul, 2026 | Online | English | USD 2,000 | Book |
| 28 Jun - 02 Jul, 2026 | Online | Arabic | USD 2,000 | Book |
| 05 Jul - 09 Jul, 2026 | Online | English | USD 2,000 | Book |
| 05 Jul - 09 Jul, 2026 | Online | Arabic | USD 2,000 | Book |
| 12 Jul - 16 Jul, 2026 | Online | Arabic | USD 2,000 | Book |
| 12 Jul - 16 Jul, 2026 | Online | English | USD 2,000 | Book |
| 19 Jul - 23 Jul, 2026 | Online | Arabic | USD 2,000 | Book |
| 19 Jul - 23 Jul, 2026 | Online | English | USD 2,000 | Book |
| 26 Jul - 30 Jul, 2026 | Online | English | USD 2,000 | Book |
| 26 Jul - 30 Jul, 2026 | Online | Arabic | USD 2,000 | Book |
| 02 Aug - 06 Aug, 2026 | Online | English | USD 2,000 | Book |
| 02 Aug - 06 Aug, 2026 | Online | Arabic | USD 2,000 | Book |
| 09 Aug - 13 Aug, 2026 | Online | Arabic | USD 2,000 | Book |
| 09 Aug - 13 Aug, 2026 | Online | English | USD 2,000 | Book |
| 16 Aug - 20 Aug, 2026 | Online | Arabic | USD 2,000 | Book |
| 16 Aug - 20 Aug, 2026 | Online | English | USD 2,000 | Book |
| 23 Aug - 27 Aug, 2026 | Online | Arabic | USD 2,000 | Book |
| 23 Aug - 27 Aug, 2026 | Online | English | USD 2,000 | Book |
| 30 Aug - 03 Sep, 2026 | Online | Arabic | USD 2,000 | Book |
| 30 Aug - 03 Sep, 2026 | Online | English | USD 2,000 | Book |
| 06 Sep - 10 Sep, 2026 | Online | Arabic | USD 2,000 | Book |
| 06 Sep - 10 Sep, 2026 | Online | English | USD 2,000 | Book |
| 13 Sep - 17 Sep, 2026 | Online | Arabic | USD 2,000 | Book |
| 13 Sep - 17 Sep, 2026 | Online | English | USD 2,000 | Book |
| 20 Sep - 24 Sep, 2026 | Online | English | USD 2,000 | Book |
| 20 Sep - 24 Sep, 2026 | Online | Arabic | USD 2,000 | Book |
| 27 Sep - 01 Oct, 2026 | Online | English | USD 2,000 | Book |
| 27 Sep - 01 Oct, 2026 | Online | Arabic | USD 2,000 | Book |
| 04 Oct - 08 Oct, 2026 | Online | English | USD 2,000 | Book |
| 04 Oct - 08 Oct, 2026 | Online | Arabic | USD 2,000 | Book |
| 11 Oct - 15 Oct, 2026 | Online | English | USD 2,000 | Book |
| 11 Oct - 15 Oct, 2026 | Online | Arabic | USD 2,000 | Book |
| 18 Oct - 22 Oct, 2026 | Online | Arabic | USD 2,000 | Book |
| 18 Oct - 22 Oct, 2026 | Online | English | USD 2,000 | Book |
| 25 Oct - 29 Oct, 2026 | Online | Arabic | USD 2,000 | Book |
| 25 Oct - 29 Oct, 2026 | Online | English | USD 2,000 | Book |
| 01 Nov - 05 Nov, 2026 | Online | Arabic | USD 2,000 | Book |
| 01 Nov - 05 Nov, 2026 | Online | English | USD 2,000 | Book |
| 08 Nov - 12 Nov, 2026 | Online | Arabic | USD 2,000 | Book |
| 08 Nov - 12 Nov, 2026 | Online | English | USD 2,000 | Book |
| 15 Nov - 19 Nov, 2026 | Online | Arabic | USD 2,000 | Book |
| 15 Nov - 19 Nov, 2026 | Online | English | USD 2,000 | Book |
| 22 Nov - 26 Nov, 2026 | Online | Arabic | USD 2,000 | Book |
| 22 Nov - 26 Nov, 2026 | Online | English | USD 2,000 | Book |
| 29 Nov - 03 Dec, 2026 | Online | English | USD 2,000 | Book |
| 29 Nov - 03 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
| 06 Dec - 10 Dec, 2026 | Online | English | USD 2,000 | Book |
| 06 Dec - 10 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
| 13 Dec - 17 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
| 13 Dec - 17 Dec, 2026 | Online | English | USD 2,000 | Book |
| 20 Dec - 24 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
| 20 Dec - 24 Dec, 2026 | Online | English | USD 2,000 | Book |
| 27 Dec - 31 Dec, 2026 | Online | English | USD 2,000 | Book |
| 27 Dec - 31 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
Face to Face Courses
Face to Face
Certificate in HR and Behavioural Analytics
5 Days
1566 Sessions
Human Resource Management
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