Strategic Brand Development and Performance Management

This online training course will utilize a variety of proven online learning techniques to ensure maximum understanding, comprehension, retention of the information presented. The training course is conducted Online via an Advanced Virtual Learning Platform in the comfort of any location of your choice.

By attending this Gulf Rowad online seminar, you will learn to:

• Discuss how to place a value on a brand
• Explain how to assess brand performance
• Assess different research methods and how to use comparative methods to test brand options
• Formulate a brand architecture
• Plan how to extend a brand/appraise the pros and cons of brand expansion
• Discuss portfolio maintenance

This online training course is suitable to a wide range of professionals with an interest in brand management and marketing, but will greatly benefit:

• Marketing Executives
• Brand Managers
• Key Account Executives
• Business Development Professionals
• Entrepreneurs
• Small to Medium Enterprise (SME) owners and Managers
• Sales Executives and Sales Managers

Organisational Impact

Attending this Gulf Rowad Strategic Brand Development and Performance Management  online training course, the participants will return to their organizations with a broader understanding of how strategic brand management activities support business objectives, including how to: 

• Value brands, using a price premium methodology
• Research brand performance
• Develop a coherent brand architecture
• Analyze future brand developments
• Maintain the brand portfolio
• Extend the brand portfolio

Personal Impact

This Gulf Rowad online training course will help the participants to strengthen their strategic brand management capabilities, including:

• A structured approach to managing brands
• Assessing brand value
• Applying appropriate brand research methods
• Building brand portfolios using an architectural approach
• Keeping brand portfolios in good shape
• Setting up direct and/or indirect channels to market, as appropriate