Achieving Marketing Excellence in Service Organizations

This interactive Gulf Rowad Sales & Marketing training course on Achieving Marketing Excellence in Service Organizations includes practical tools, evidence-based frameworks, and case studies illustrated through slides, facilitated group learning, expert feedback and commentary on group exercises, personal and group discussion, discovery learning, and hands-on activities to convey best practice and impart skills.

By the end of this GLOMACS training course, participants will be able to:

• Understand how to apply traditional marketing and emerging social marketing techniques to their service organisation
• Have knowledge to explain to executives the options for marketing their service organisation to prospects and customers
• Lobby and win budget and other resources for marketing activities
• Devise a marketing strategy and execute marketing plans that are cost-effective and generate value for their business
• Have an outline action plan tailored to their ideal clients and organisation that they can apply when they are back in their office

This Gulf Rowad Sales & Marketing training course on Achieving Marketing Excellence in Service Organizations is of particular benefit to business development, marketing, and sales professionals. 

This GLOMACS training course is a suitably wide range of professionals but will significantly benefit:  

• Education & Training
• Legal Officer
• Hospitality
• Travel & Tourism
• Medical, Healthcare and Wellness
• Logistics & Transportation
• Insurance Agents
• Finance & Accountancy
• Entertainment & Sports
• HR Recruitment
• Culture, Arts & Music
• Creative & Design
• Consulting
• Data Services
• Facilities Management
• Real state Agencies

Organisational Impact

Impact on the organisation from the participants in attending this Gulf Rowad Sales & Marketing training course on Achieving Marketing Excellence in Service Organizations includes the following benefits: 

• More prospects, more sales, more revenues, more profits, more clients
• Loyal clients who place all or most of their business with your organisation
• Clients who become ambassadors for your business, regularly referring you to their networks
• Clarity across the organisation on who your ideal clients are, their pain points and expectations, and how to satisfy them
• Easy-to-use processes for identifying prospective clients, connecting with them, and developing relationships based on trust and credibility
• System for creating and managing content that is consistent across online and offline channels and builds reputation

Personal Impact

This Gulf Rowad training course will personally benefit the participants to gain or enhance their understanding and knowledge by the following: 

• Skills in direct marketing and digital marketing capabilities that work for service organisations
• Practical ability to apply marketing models, tools and techniques to their organisation and clients
• Able to develop a marketing funnel that takes prospects from awareness to repeat business and loyal client
• Ability to clearly explain how marketing applies in their organisation, winning the support of more senior managers and executives
• An offline and online marketing strategy and implementation plan tailored to their organisation and the markets its serve