International Petroleum Marketing

Delegates will be involved in a highly interactive learning environment, learning how to identify the tips and tricks that professional petroleum-sector marketers use to maximise brand leverage, visibility, awareness and – crucially – credibility in this highly competitive marketplace.

Training Course methodology will include handouts, flipcharts, questions and participation from participants, as well as the course tutor posing a series of scenarios and both real-world & theoretical examples.

By the end of this training course, participants will learn to:

• Devise and implement a fully-featured petroleum sector specific marketing strategy
• Understand the economic drivers affecting the international petroleum market
• Use a portfolio of marketing tools to deliver a cogent message
• Be familiar with how the media works
• Gain a competitive edge in the fast-evolving petroleum, oil and gas marketplace

This Gulf Rowad International Petroleum Marketing training course is designed to benefit existing petroleum industry marketing department personnel, directors and other staff within the sector.

In particular, the following will find it invaluable: 

• Those new to the petroleum industry
• Existing personnel in the sector, who are migrating to a marketing related function
• Marketing staff looking to gain a greater insight into the sector
• Staff wishing to understand how the economics of the sector affect their marketing function

Organisational Impact

• An understanding of how to devise a sector-specific marketing strategy
• An ability to implement their strategy to ensure success
• A greater insight into the marketing and economic workings of the petroleum sector
• How to explain and justify your marketing decisions and strategy?
• An appreciation of the functions of a marketing officer, manager and director within the industry
• A promotional template that can be used to guarantee a competitive edge

Personal Impact

• An enhanced knowledge of marketing theory, with direct relevance to the petroleum sector
• An appreciation of macro and micro-economic issues affecting the petroleum sector
• Practical understanding of how to apply their marketing knowledge to their everyday work environment
• Which marketing tools provide the best returns in the petroleum sector?
• How to integrate digital marketing and social media with other forms of marketing within the petroleum sector?
• The value of good PR
• How to deal with a crisis?