Statistical Communications

This Statistical Communications training course uses modern adult learning techniques and it will be presented through the mix of theory, hands on practice, case studies and guided workshops to prepare the delegates for their real life challenges.

This Statistical Communications training course focuses on achieving the understanding of statistical tools and methods used for data analysis, in depth understanding of ways to determine and analyze the context within the data, as well as how to present the data in the media in the most effective form, using modern tools and techniques. 

At the end of this training course, you will learn to:

• Understand data gathering techniques
• Learn how to determine adequate sample size 
• Acquire the knowledge to make the data meaningful
• Harness the power of data science and its strengths and dangers
• Communicate the context of the data through powerful and captivating visual presentations
• Determining Effective Social Media Communication methods
• Learn to Develop Communication Strategy for Census

This Statistical Communications training course is created with the people in the journalism in mind, however it is quite beneficial for everyone who is involved in presentation, reporting and marketing based on data science and data analytics.

This Gulf Rowad training course is suitable to a wide range of professionals but will greatly benefit: 

• Journalists
• Editors
• Digital Marketing Analysis
• Media Analysts
• Reporters
• Presenters, etc.

Organisational Impact

The news and media companies will gain, through the training of their employees, full understanding of the power of data science, ways to avoid traps of statistics bias, and the ways to recognize and present the context of the gathered and analyzed data. The companies will acquire: 

• Knowledge of data collection tools and techniques-free and commercial software
• Data science methods and data representation methods
• Ways to successfully and efficiently communicate the results of data analysis
• Understanding how to avoid the risk of unverified and misleading claims based on data analysis
• Preforming sampling, census and acquisition of data from social media platforms
• Experience of data communication through the social media networks

Personal Impact

The delegates will harness the power of data science adequate for their work and be able to: 

• Analyze the adequacy of data gathering and analysis
• Perform statistical analysis of gathered data themselves using available software tools
• Recognize and present the context of the data
• Effectively communicate results of statistical analysis through social media using infographics and other methods
• Understand and apply Social Media Analytics Strategy