Strategic Communication: Thinking, Planning and Execution

This Strategic Communication: Thinking, Planning and Execution training course uses various proven adult learning techniques to ensure effective assimilation and retention of the information presented. This highly interactive training course will prompt delegates to reflect on their thinking, communication style and practice.

Your Tutor will guide and facilitate learning using a wide variety of methods, including direct input, video, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.

By the end of this Strategic Communication: Thinking, Planning and Execution training course, you will be able to:

• Understand organisational strategy and strategic communications issues
• Define the aim, objectives and tactics of a strategic plan
• Identify research needs and ways to source information
• Categories audiences and design programmes to engage them
• Identify risks and plan to manage them
• Scope what can be evaluated and plan how to evaluate them

This Gulf Rowad Strategic Communication: Thinking, Planning and Execution training course is suitable for a wide range of professionals but will significantly benefit:

• Communications professionals
• Directors with communications responsibility
• Corporate Communications Practitioners / Managers
• Public Relations Officers / Managers
• Public Affairs Practitioners
• Marketing Officers / Managers
• Anyone planning a career in PR

Organisational Impact

Your company will benefit in the following ways:

• Increased relevance of the communications effort to realising the corporate strategy
• More robust measurable objectives and KPIs
• Increased dialogue between the communications team and business units
• More focused internal and customer communication
• Greater attention to data and external trends in defining comms plans

Personal Impact

The personal benefits to be derived from attending this training course include the following:

• Greater confidence in handling strategic communications
• Improved ability to plan specific stakeholder groups
• A greater understanding of strategy and how to research and develop it
• Enhanced understanding of the ways to look for over-the-horizon events
• A vast repertoire of strategic and tactical planning skills