Digital Transformation of Public Affairs and Government Relations - Virtual Learning
Course Methodology
This Gulf Rowad Digital Transformation of Public Affairs and Government Relations training course uses a range of digital leadership and business models, methods, lectures, discussions and tools along with hands-on exercises, situational simulations, individual feedback and case studies.
Course Objectives
At the end of this Digital Transformation of Public Affairs and Government Relations training course, you will learn to:
- Identify how digitalisation of public affairs can increase its value to the wider organization
- Identify, describe the Public Affairs use cases for digitalisation
- Distinguish between the different technical, software and engineering roles, in order to manage and implement digitalisation programmes
- How to make better use of data, analytics and visualization for Government Relations
- Benchmark your transformation against other industrial players and measure the success indicators of your improved performance
Target Audience
This training course is designed for those who might be new to this discipline, and will serve as useful building blocks for those already active in this area.
The success of Digital Transformation of Public Affairs in any organization will involve people from a number of disciplines, this training course is equally relevant to those involved in the wider application of Public Affairs as well as those Senior figures and Executives who need to engage with Government, Legislators and Politicians for work.
This Digital Transformation of Public Affairs and Government Relations training course will greatly benefit:
- Leaders and Managers of Public Affairs and Government Relationship teams
- Ministerial & Ministerial Committee Levels
- Executive Management and Directors
- Government Relations Officers
- Public Affairs Officers / Professionals
- Public Relations Officers / Professionals
- Policy Makers / Officers / Analysts / Professionals
Target Competencies
Organisational Impact
The Organization will benefit as the following,
- Developing a greater capability to achieve digital leadership
- Articulate meaningful research questions to guide their digital engagement goals
- Enhance the management and strategy of a business through best practice digital technologies
- Contributing to innovation and improving efficiency and effectiveness of operational processes
- Contributing to innovation and decision-making which impacts revenue growth
- Helping it to build information capabilities that significantly increase value from government and regulatory intervention
Personal Impact
From this Digital Transformation of Public Affairs and Government Relations training course, the delegates will be able to:
- Gain digital capabilities and skills for leading digital transformation projects
- Guide teams in weathering the disruptive innovation in workplaces
- Build strong professional relationships based on ethical principles with key audiences
- Formulate digital strategies to increase the success of Government Relations
- Proficiently utilize digital platforms to communicate, connect and build community
- Receive knowledge about the state of play and best practices around digital technologies, tools, trends, and frameworks
Course Outline
Digitalisation Frameworks
- Overview
- Framework for digital transformation of public affairs
- The benefits of digitally transforming public affairs
- Lenses of digital transformation
- The public affairs digital transformation step plan
Workshop - Session 1: Build a digital tool to analyse a political process
- Introduction of the scenario
- Defining the use case
- Defining the requirements
Data Management
- Governments and open source data
- Development of digital portals and platforms
- Business intelligence and data analytics for public affairs management
- A managerial view of data analytics for digital transformation
- Data / information architecture
- Data visualisation for public affairs
Workshop - Session 2: Build a digital tool to analyse a political process
- Identifying the data
- Collecting the data
Digital Technologies
- How can machine learning assist public affairs management?
- Blockchain and public affairs
- The cloud and its intersections with public affairs management
- Practical technology tools for public affairs managers
- Identify relevant digital trends within today’s society
- A data management platform for public affairs
Workshop - Session 3: Build a digital tool to analyse a political process
- Applying machine learning to the tool
Implementation
- Distinguish between digital roles and activities
- Build digital skills for your public affairs team
- Manage digital transformation projects in public affairs
- Reporting digital transformation programmes to senior management
- Privacy and security
Workshop - session 4: Build a digital tool to analyse a political process
- Building the UI / UX
Workshop - Session 5: Build a Digital Tool to Analyse a Political Process
- Connecting the back end to the front end
- Testing
- Implementation
- Reviewing customer feedback
- Q&A
2026 Schedule & Fees
| Date | City | Language | Price | Action |
|---|---|---|---|---|
| 28 Jun - 02 Jul, 2026 | Online | English | USD 2,000 | Book |
| 28 Jun - 02 Jul, 2026 | Online | Arabic | USD 2,000 | Book |
| 05 Jul - 09 Jul, 2026 | Online | English | USD 2,000 | Book |
| 05 Jul - 09 Jul, 2026 | Online | Arabic | USD 2,000 | Book |
| 12 Jul - 16 Jul, 2026 | Online | Arabic | USD 2,000 | Book |
| 12 Jul - 16 Jul, 2026 | Online | English | USD 2,000 | Book |
| 19 Jul - 23 Jul, 2026 | Online | Arabic | USD 2,000 | Book |
| 19 Jul - 23 Jul, 2026 | Online | English | USD 2,000 | Book |
| 26 Jul - 30 Jul, 2026 | Online | English | USD 2,000 | Book |
| 26 Jul - 30 Jul, 2026 | Online | Arabic | USD 2,000 | Book |
| 02 Aug - 06 Aug, 2026 | Online | English | USD 2,000 | Book |
| 02 Aug - 06 Aug, 2026 | Online | Arabic | USD 2,000 | Book |
| 09 Aug - 13 Aug, 2026 | Online | Arabic | USD 2,000 | Book |
| 09 Aug - 13 Aug, 2026 | Online | English | USD 2,000 | Book |
| 16 Aug - 20 Aug, 2026 | Online | Arabic | USD 2,000 | Book |
| 16 Aug - 20 Aug, 2026 | Online | English | USD 2,000 | Book |
| 23 Aug - 27 Aug, 2026 | Online | Arabic | USD 2,000 | Book |
| 23 Aug - 27 Aug, 2026 | Online | English | USD 2,000 | Book |
| 30 Aug - 03 Sep, 2026 | Online | Arabic | USD 2,000 | Book |
| 30 Aug - 03 Sep, 2026 | Online | English | USD 2,000 | Book |
| 06 Sep - 10 Sep, 2026 | Online | Arabic | USD 2,000 | Book |
| 06 Sep - 10 Sep, 2026 | Online | English | USD 2,000 | Book |
| 13 Sep - 17 Sep, 2026 | Online | Arabic | USD 2,000 | Book |
| 13 Sep - 17 Sep, 2026 | Online | English | USD 2,000 | Book |
| 20 Sep - 24 Sep, 2026 | Online | English | USD 2,000 | Book |
| 20 Sep - 24 Sep, 2026 | Online | Arabic | USD 2,000 | Book |
| 27 Sep - 01 Oct, 2026 | Online | English | USD 2,000 | Book |
| 27 Sep - 01 Oct, 2026 | Online | Arabic | USD 2,000 | Book |
| 04 Oct - 08 Oct, 2026 | Online | English | USD 2,000 | Book |
| 04 Oct - 08 Oct, 2026 | Online | Arabic | USD 2,000 | Book |
| 11 Oct - 15 Oct, 2026 | Online | English | USD 2,000 | Book |
| 11 Oct - 15 Oct, 2026 | Online | Arabic | USD 2,000 | Book |
| 18 Oct - 22 Oct, 2026 | Online | Arabic | USD 2,000 | Book |
| 18 Oct - 22 Oct, 2026 | Online | English | USD 2,000 | Book |
| 25 Oct - 29 Oct, 2026 | Online | Arabic | USD 2,000 | Book |
| 25 Oct - 29 Oct, 2026 | Online | English | USD 2,000 | Book |
| 01 Nov - 05 Nov, 2026 | Online | Arabic | USD 2,000 | Book |
| 01 Nov - 05 Nov, 2026 | Online | English | USD 2,000 | Book |
| 08 Nov - 12 Nov, 2026 | Online | Arabic | USD 2,000 | Book |
| 08 Nov - 12 Nov, 2026 | Online | English | USD 2,000 | Book |
| 15 Nov - 19 Nov, 2026 | Online | Arabic | USD 2,000 | Book |
| 15 Nov - 19 Nov, 2026 | Online | English | USD 2,000 | Book |
| 22 Nov - 26 Nov, 2026 | Online | Arabic | USD 2,000 | Book |
| 22 Nov - 26 Nov, 2026 | Online | English | USD 2,000 | Book |
| 29 Nov - 03 Dec, 2026 | Online | English | USD 2,000 | Book |
| 29 Nov - 03 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
| 06 Dec - 10 Dec, 2026 | Online | English | USD 2,000 | Book |
| 06 Dec - 10 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
| 13 Dec - 17 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
| 13 Dec - 17 Dec, 2026 | Online | English | USD 2,000 | Book |
| 20 Dec - 24 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
| 20 Dec - 24 Dec, 2026 | Online | English | USD 2,000 | Book |
| 27 Dec - 31 Dec, 2026 | Online | English | USD 2,000 | Book |
| 27 Dec - 31 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
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